An illustrious group of iGaming veterans with years of experience in online gaming, affiliation and entertainment in general got together in 2011 for a brainstorming session on how an online casino could cater better to its players.
The result was the founding of L&L Europe Ltd with a mission to launch country-focused brands with local currencies, payment options and support. Little did they know that within just a few years the group would grow into a major player in the online casino world.
Within the same year and after setting up their headquarters on the sunny island of Malta, All British Casino became their first site, accepting players from the UK only with GBP as the sole currency. More brands such as All Irish Casino, All Australian Casino, Polder Casino, NorgesCasino, Karl Casino and Adler Casino soon followed, each offering its own regional product. The concept worked well for L&L Europe as it elevated them to a reputable casino group within the gaming community in regulated markets.
One of the early shortcomings was their games portfolio. They turned into something of an Amatic specialist, catering mostly to a niche audience that was supported by ardent fans of the games from the Austrian developer. They added NetEnt and Microgaming to their offering as well as live tables from NetEnt Live. Still, the game choice lacked the diversity other online casinos had on offer. That radically changed in 2016 as they rolled out a new platform that would support an indefinite number of game studios. New regulations and local laws saw them closing some of their brands including All Australian and All Irish. They replaced them with global online gaming sites such as Fun Casino, Yeti Casino and Hyper Casino that would not be limited to players of a single country.
Further driving their growth was the acquisition of licences from the UK Gambling Commission and the Swedish Spelinspektionen to complement their MGA Malta licence, ensuring them access to most regulated markets. In the meantime, they further expanded their portfolio organically and through acquisitions. As a result, Yako Casino, a popular gaming hangout in Scandinavian countries joined the L&L stable in 2018.
The same year also saw a shift away from L&Ls policy to allow only one player account within the casino group, meaning a player was not allowed to sign up at multiple brands. That was changed, giving new signups the opportunity to join any of their online casinos, although in some cases they have limited the number of welcome packages a player can claim across the group. Nevertheless, it greatly increased and diversified their player base seeing L&L Europe emerging as a major operator in the highly competitive online casino world.
The year 2019 saw more positive upgrades happening across the board. Popular game providers were added – Blueprint Gaming, Big Time Gaming, Nolimit City, Scientific Games (Bally, Barcrest, NextGen, Red 7, WMS), Elk Studios, IGT, High 5 Games and Thunderkick to name just a few. They also started offering casino races where punters would compete against others for extra prizes. Players were especially pleased when L&L Europe announced at the start of 2020 that they will process withdrawal daily, including weekends. Along with this came the addition of other providers such as Play’n Go and the introduction of a brand new Pay N Play Casino in the form of Race Casino.
Overall, L&L Europe has worked hard to earn its reputation as a trusted and reliable casino operator. Player focused and duly licensed with a large choice of games, friendly and professional support, frequent promotions as well as fast and as ever reliable payments they have carved out their place at the top of their class.
L&L Europe Ltd, – Office – Northfields App 7, Vjal Indipendenza, Mosta, MST9026 – Malta. L&L Europe Ltd is licensed and regulated by the MGA under licence number: MGA/B2C/211/2011. L&L Europe Ltd is licensed and regulated by the British Gambling Commission under licence number: (000 038758 R-319451 012) for customers who reside in the United Kingdom.
